Default HubSpot Blog

Visual-Based Post [Blogging Blueprint] (Clone)3


INTRODUCTION:

An image post uses a visual element as the centerpiece of your post, such as a SlideShare presentation, infographic, comic, or high-resolution images.

Use your introduction to provide a caption for your image(s). Why is it valuable? What’s the point? Image posts don’t require a lot of text, so choose your words wisely.

Here are some examples of how we use Visual blog posts here at HubSpot:

  • A Visual History of Google Algorithm Changes [Infographic]
  • Can a Career in B2B Marketing Be Fulfilling? [SlideShare]
  • A Sampling of the Sexiest Business Blogs on the Internet

  • BODY:


    After just a few lines of introductory text, insert the visual.

    image-068859-edited

     

    Call out the most important elements of the visual. Include “Tweet this!” links that mention key points and vital takeaways from your visual.



    CONCLUSION:

    Now it’s time to say goodbye and wrap up your post. Remind your readers of your key takeaway, reiterate what your readers need to do to get the desired result, and ask a question about how they see the topic to encourage comments and conversation. Don't forget to add a Call-to-Action!

    Congratulations! What a lovely image post you've created.



     

    Erin Milner

    Written by Erin Milner

    Erin works as a paraplanner alongside our Advisors in managing client relationships and special financial planning needs, including retirement transition, education, and estate planning. Erin began working in the financial advisory business upon graduating from the University of Georgia with a BS in Financial Planning in 2015. She competed in the National Financial Planning Student Challenge in 2014. Erin is a member of the Financial Planning Association. She volunteers at Habitat for Humanity as a Financial Assessor.

    Are you on track for the future you want?

    Schedule a free, no-strings-attached portfolio review today.

    Talk With Us